Overview:
Retailers get their Heart on for Valentine's Day:
Retailers get their Heart on for Valentine's Day:
Consumers are expected to spend $17 billion on everything
from chocolates, flowers, and jewelry to greetings cards, clothing, and even a
special gift for a pet to celebrate Valentine's Day.
Consumers love to
spend $ on Valentine’s Day:
Buying something special for a significant other, family
member, friend, coworker, classmate, or pet on Valentine’s Day is making a
comeback.
+23% Increase in consumer spending from a low point during
the recession of the late-2000s.
+5% Increase in spending over the past five years.
Average Amount spent
for Valentine's Day:
2007 $119.67
2008 $122.98
2009 $102.50
2010 $103
2011 $116.21
2012 (Projected) $126.03
Men Plan to
dramatically outspend women this year:
Men $112.65
Women $51.56
Some Age Groups are
more in the mood for Valentine's Day:
Here's how many of the different age groups plan on
celebrating Valentine's Day:
18-24 71%
25-34 71.2%
35-44 64.2%
45-54 58.3%
55-64 49.4%
65+ 44%
Where consumers spend
money on Valentine's Day Gifts
Consumers do the bulk of their Valentine's Day shopping at
the following Locations
Discount Store 37%
Department Store 33.6%
Specialty Stores 26.8%
Online 19.3%
Florist 17.8%
Jewelry Store 10.6%
Other 9%
Catalog 2.2%
Tips for Retailers to
increase Valentine's Day sales online:
1. Product Branding
2. Free Shipping Offers
3. Special Sections
4. Targeting_________________________________________________________________________________
MicroArts Team:
Phone: +1 347 467 0971
Email: sales@microarts.biz
Website: www.microarts.biz