Philosophy of Book Cover Design

There are several philosophies about Book Cover Designs but according to MicroArts Team we have our own philosophy as to Why a Book Cover have Importance??

What is an Actual Book Cover Design?

Book Cover means Visual Appearance of the story hidden in the contents of 100-200 pages inside as your Book Cover which speaks in the right direction. If we look around us, most of the books are just sold based on appealing, creative and eye catching Book Cover Designs. 

Design Process at MicroArts

MicroArts (Pvt) Ltd has its own creative team of with professional skills working round the clock to provide customize designs according to client requirements. Our process for book cover involved a detailed survey of the client’s requirements and then prepares a mockup to review and give their feedback. Our highly qualified and experienced Project Managers remain in close interaction with our Clients according to their timeframe to get their feedback in real manner and provide them desired results within timely manner.

MicroArts is providing Book Cover and Book Layout Design Services like Book Cove for Businesses, Book Covers for Health, Book Covers with Illustrations, Science Fiction Book Cover and Children Book Cover Designs and Layout etc so that you remained in safe hands and get your book printed according to your schedule.

Why You Must Hire MicroArts:

• MicroArt has 10 years successful experience in the creative and publishing industries.
• MicroArts creates Unique and Customize Book Covers for all genres at an excellent price and fast turnover according to your desired requirements.
• MicroArts understands the fluctuating market pros and prone with current trends and can come up with the exact theme of your Book Cover.
• Excellent Communication and Team Working.
• Visit MicroArts official website to learn more about our services.                www.microarts.biz/

Vital Tips for Effective Logo Design

Vital Tips for Logo Design

There have been numerous creative logo design showcases, logo design resources and logo design tutorials posted across the Web. While these help you to create a powerful toolbox for your logodesigns, first you need to gain a solid understanding of what makes a logodesign good and what you need to consider before starting using this toolbox.

In this article, we’ll get down to the nitty gritty of what makes logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity.

What Is A Logo?

To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colours, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify.

Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”

  

What Makes A Good Logo?

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or "meaning" is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without colour  A great logo essentially boils down to two things: great concept and great execution.

 

Logo Design Process

“Some wonder what’s so difficult about creating a good logo. They’re small; they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one.”

When creating a logo, follow a process that ensures the final design meets the needs of the clients. Below, we have listed the typical process that professional logo designers follow. With practice, you will no doubt develop your own.

Design brief:
Conduct a questionnaire or interview with the client to get the design brief.

Research:
Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.

Reference:
Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.

Sketching and conceptualizing:

Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process. Get creative and be inspired.

Reflection:

Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work.

Revisions and positioning:

Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e. guiding the client to the best solution), revise and improve the logo as required.

Presentation:
Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context, which will help the client more clearly visualize the brand identity. Preparing a high-quality presentation is the single most effective way to get your clients to approve your designs.

“Canned presentations have the ring of emptiness. The meaningful presentation is custom designed—for a particular purpose, for a particular person. How to present a new idea is, perhaps, one of the designer’s most difficult tasks. This how is not only a design problem, it also pleads for something novel.

Everything a designer does involve presentation of some kind—not only how to explain (present) a particular design to an interested listener (client, reader, spectator), but how the design may explain itself in the marketplace… A presentation is the musical accompaniment of design. A presentation that lacks an idea cannot hide behind glamorous photos, pizazz, or ballyhoo. If it is full of gibberish, it may fall on deaf ears; if too laid back, it may land a prospect in the arms of Morpheus.” (Paul Rand)

Delivery & Support:

Deliver the appropriate files to the client and give all support that is needed. Remember to under-promise and over-deliver. After you've finished, have a beer, eat some chocolate and then start your next project.

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MicroArts Team:

Phone: +1 347 467 0971

Email: sales@microarts.biz

Website: www.microarts.biz

Valentine Infographic Design

Overview:
Retailers get their Heart on for Valentine's Day:

Consumers are expected to spend $17 billion on everything from chocolates, flowers, and jewelry to greetings cards, clothing, and even a special gift for a pet to celebrate Valentine's Day.

Consumers love to spend $ on Valentine’s Day:

Buying something special for a significant other, family member, friend, coworker, classmate, or pet on Valentine’s Day is making a comeback.

+23% Increase in consumer spending from a low point during the recession of the late-2000s.

+5% Increase in spending over the past five years.

Average Amount spent for Valentine's Day:

2007 $119.67

2008 $122.98

2009 $102.50

2010 $103

2011 $116.21

2012 (Projected) $126.03

Men Plan to dramatically outspend women this year:

Men $112.65

Women $51.56

Some Age Groups are more in the mood for Valentine's Day:

Here's how many of the different age groups plan on celebrating Valentine's Day:

18-24 71%

25-34 71.2%

35-44 64.2%

45-54 58.3%

55-64 49.4%

65+ 44%

Where consumers spend money on Valentine's Day Gifts

Consumers do the bulk of their Valentine's Day shopping at the following Locations

Discount Store 37%

Department Store 33.6%

Specialty Stores 26.8%

Online 19.3%

Florist 17.8%

Jewelry Store 10.6%

Other 9%

Catalog 2.2%

Tips for Retailers to increase Valentine's Day sales online:

1. Product Branding

2. Free Shipping Offers

3. Special Sections

4. Targeting

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MicroArts Team:
Phone: +1 347 467 0971
Email: sales@microarts.biz
Website: www.microarts.biz

MicroArts Introduction

About MicroArts

Microarts is a full creative agency which has served and is currently serving many leading companies throughout the world and many multinationals and conglomerates locally. Our creative and high impact designs makes us one of the leading design firms, and coupled with affordable prices we are the top choice amongst our competitors. Our designs not only create a lasting impression but enforce the brand concept to the core.

Microarts, being one of the top 5 service providers in the Design and Multimedia category, with over 900 projects just in 2012 and the only service provider with tested skills, takes immense pride in its clientele satisfaction and ever-growing client-base. Having a competitive edge in design, particularly when it comes to customization and innovation along with having an artistic sense, the team at Microarts is passionate and filled with a creative zeal solely driven by the principles of invention, transcendence, novelty and newness.

Mission statement

Have you experiences the adrenaline rush caused by crushing your competitors? Let our mesmerizing designs give you that high!

Vision

At Microarts we are committed to creating and developing innovative branding solution for our business clients. With continuous learning and applying creativity using the latest software tools we ensure our designs are modern and up-to-date with the latest trends.

Values

Being an international organization, we respect all our clients and their respective cultural identity. Human resource is our core strength and we ensure they are motivated and happy and rewarded at every steps.

Goal

To stay creative and on the top!

_______________________________________________________________________

MicroArts Team:

Phone: +1 347 467 0971

Email: sales@microarts.biz

Website: www.microarts.biz